Simple tactics can make your About Us page a more exciting read and your company seem more accessible, says Lorrie Thomas, aka The Marketing Therapista marketing strategist, educator, writer, web marketing expert and speaker, and that can ultimately drive business and increase sales.
A great About Us page can help tell your brand story, establish customer loyalty, and turn your bland ecommerce store into an well-loved brand icon.
Find a hook to capture the attention of your visitor. Why should I buy from you and not from your competitor? Look for opportunities to add color to your About page with photos relevant to your subject matter. But more effective than telling people about how great you are is showing them. Consider Hiring a Professional Although it's crucial to integrate all the tech bells and whistles, if your About Us page has wimpy content, it will send the wrong message to your site visitors.
Your web visitor is hunting for information or products. Even if you only read the first paragraph of a newspaper story you still understand the big picture.
Harpointner says he became adamant about publicizing the company's long history not just on its About Us page but also on all its promotional material. For the right business, even a little humor could be just the thing to set you apart from the competition and make you memorable!
Include office hours especially time zone for office phones so your customers will have a realistic expectation for your availability. One of my clients owns a bakery franchise.
Is this a big company or small? These items belong on your About Us page because they give legitimacy and credibility to your business in the eyes of the customers. So if your site looks complicated with a lot of options to choose from, they click away to check out another website.
Share that with your visitors, and use that to get them excited too! What are its core values? Your About Us page takes the place of an in-person meeting.
Then, on the Update Content: What will you search for:James Chartrand – Web Content Writer Tips on December 11, pm Nice collection of tips! Some I agree with, some I don’t, but I think what is important to remember is that each one of us has unique tips and tricks to offer for better writing.
By Natalie Canavor. Business writing techniques are an important part of your website. Did you know that after the Home page, About Us is the most frequently visited website page across industries? Nail Your Company About Us Page: 5 Tips. Marketing Tell a story (but don't write a novel). Share when the company started, who started it and why.
Include photos and relevant milestones. List. Tips on How to Write an About Me Page. Your About page is the soul of your site. And, while there's no perfect recipe for success, there are certain elements that all winning About pages share and that you need to consider if you want to write a good one.
According to the website E-commerce for Small Business, you should write your About Us page from a “storytelling perspective rather than using bullet points or a resume-style. Storytelling helps add context to the goals and mission of your online store, and makes the copy more enjoyable and interesting to read.”.
Thanks to these tips, visitors should be just as excited as a crowd of 15 year old Beliebers after reading the “About Me” page of your website.
The next thing they’ll want: to engage with you further.Download